Best Buy is an unknown and intriguing play on the aging population
*This is not financial advice. All content should be considered opinionated. We are not responsible for any of your gains and losses. I am neither a licensed nor registered financial expert. Please see a financial advisor before making investment decisions.
When people want to invest in the rising baby boomer population, many look to invest in health insurance, senior living facilities, and healthcare companies that cater to them. ETFs like $XLV $LNGR allow investors to capitalize on the aging population. But for me, I found a lesser-known play on Baby Boomers.
Have you heard of Great Call? Great Call is a health tech company that makes devices that help seniors connect with family and 911 operators. Heard of the jitterbug phones? Those easy to use phones that look like those kids toys.
In 2018, Best Buy bought out Great Call for $800,000,0000. Now, Best Buy not only gets Great Call’s subscribers but also has a way to benefit from the aging population.
Here’s where the big catalyst comes in. Because many seniors want to stay home rather than go to a senior-living facility, Great Call is now offering Lively Home, a product/service offering that can detect when someone falls and will alert emergency services.
This not only disrupts the senior-living industry but also provides more benefits like:
- lower cost of living
- seniors get the stay home
- emergency services will know when someone gets injured
And if ever a mishap happens and they’re alright, a case manager can call off emergency services to prevent the person from spending a lot of unnecessary services like ambulance and hospital.
All of this makes Lively Home a more attractive product offering. And even a product that helps families save money on senior care. This makes Best Buy a disruptor of the senior-living industry and makes Best Buy a really attractive growth stock.
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